Fix or rebuild
The recommendation separates problems that need structural change from those that need focused repair.
Services / Audit and direction
Make the expensive decisions with better evidence.
Review the product, frontend, user path, accessibility, performance, and search foundations before a redesign or rebuild turns uncertainty into cost.
What the engagement covers
A focused scope with visible decisions.
The work is organized around outcomes and operating constraints, not a long list of disconnected features.
01
Current product, audience, goal, and constraint review
02
UX, responsive behavior, accessibility, and visual hierarchy findings
03
Frontend architecture, dependency, performance, and delivery risks
04
Metadata, crawl, semantic structure, and search-readiness review
05
Prioritized recommendations with impact and effort notes
06
A practical sequence for fixes, experiments, or a scoped rebuild
Quality criteria
What gets decided before the details multiply.
Order of work
High-impact dependencies come first so the team does not polish a path that will later be replaced.
Plain tradeoffs
Each recommendation explains user value, business risk, implementation cost, and remaining uncertainty.
Delivery path
Three checkpoints from context to release.
- 01
Clarify the job
Define the user, current friction, business outcome, dependencies, and what the first useful release must include.
- 02
Shape the system
Map the structure, key states, responsive behavior, technical approach, and review checkpoints before deep implementation.
- 03
Build and verify
Ship working progress, test the production path, document decisions, and leave the next owner with a clear handoff.
Questions
Useful answers before the first call.
What happens in a frontend audit?
The audit reviews user paths, hierarchy, responsive behavior, accessibility, performance, search foundations, code structure, and implementation risk, then orders the findings.
Can you help before we commit to a rebuild?
Yes. That is often the best time to audit because it clarifies what should be fixed, reused, simplified, or scoped into a first release.
Do you explain technical direction to non-technical founders?
Yes. Recommendations are written in plain language with the user impact, business risk, implementation effort, and dependency behind each decision.
Bring the current situation